Account-Based Marketing: Fad or Reality?

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Account-Based Marketing: Fad or Reality?

Over the years, there have been incredible changes to the way business is done, with account-based marketing (ABM) having emerged as the latest trend in B2B Marketing setups in recent years. Though the concept is something new, more and more organizations are readily adopting it, for improving their sales and revenues with a target-based approach.

Source: SEM Rush News

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